Seattle Defeats New England 29-13 as Super Bowl LX Ratings Hit 124.9 Million

Seattle secured a 29-13 victory over New England in Super Bowl LX, drawing an average of 124.9 million viewers across multiple platforms.

Seattle secured a 29-13 victory over New England in Super Bowl LX, a matchup that averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. This viewership total, calculated via Nielsen's Big Data + Panel rating system, failed to surpass the all-time U.S. broadcast record. The Seahawks' 16-point win trailed the 127.7 million viewers who watched Philadelphia defeat Kansas City 40-22 during the previous season's championship game on Fox.

Coach Mike Macdonald led the Seahawks to the title, later joining Scott Van Pelt to discuss the specific moment he realized his roster was a special championship-caliber group. Despite the decisive scoreline in favor of the NFC West champions, the television audience remained slightly below the peak figures established in 2024. The 124.9 million average includes all domestic streaming and digital platforms designated by the league’s primary broadcasting partners for the Sunday night event.

Bad Bunny Halftime Show Performance Metrics

Bad Bunny’s halftime performance averaged 128.2 million viewers during its 15-minute window from 8:15-8:30 p.m. Eastern. While this figure exceeded the average audience for the game itself, it did not set a new high-water mark for musical performances. The set currently ranks as the fourth-most watched halftime show in television history. It sits behind Kendrick Lamar’s 2025 performance, which holds the top spot with 133.5 million viewers, and Michael Jackson’s 1993 appearance, which drew 133.4 million.

Usher’s 2024 show also remains ahead of the Super Bowl LX ratings for the musical segment, having attracted 129.3 million viewers. Although the domestic numbers are finalized, comprehensive global viewership data for Bad Bunny’s set is not expected to be released until early next week. The 128.2 million figure represents the specific U.S. audience tuned in during the designated prime-time slot.

Comparative Analysis of NFL Championship Viewership

The 124.9 million average for the Seahawks' win represents a decrease from the 127.7 million viewers recorded during the Eagles' 18-point victory over the Chiefs. Nielsen utilized its Big Data + Panel rating system to verify these numbers, ensuring a consistent methodology between the two most recent championship games. The broadcast reach spanned traditional cable, Spanish-language television via Telemundo, and various mobile applications including NFL+.

Historical Context of Super Bowl LX Ratings

In the historical hierarchy of NFL broadcasts, the Seattle vs. New England game remains a massive television event despite falling short of the top spot. The 29-13 final score reflects a defensive effort that Mike Macdonald highlighted as a turning point for his team’s season. While the game did not break the 127.7 million record, it maintained a higher average than many previous iterations of the championship. The halftime show’s fourth-place ranking cements Bad Bunny among the elite tier of performers, trailing only Lamar, Jackson, and Usher in total domestic reach.