Golf Channel Delays 'Big Break x Good Good' Premiere to Sept. 1 Amid Backlash

Golf Channel postponed the debut of its Big Break reboot just two hours before the scheduled premiere following a controversial video involving Garrett Clark.

Golf Channel announced at 8:18 PM ET on Tuesday, August 25, 2026, that it is postponing the premiere of its "Big Break" reboot until Sept. 1. The decision was released approximately two hours before the scheduled broadcast time. The network cited the need for "necessary production updates" after a sponsor requested the removal of its branding from the series. This delay stems from a controversy involving the show's new partner, Good Good Golf, a content creation group that launched as a YouTube channel in 2020.

Ad Controversy and Callaway Response

The backlash centers on a deleted video for a Callaway driver posted last week. In the footage, Good Good member Garrett Clark shoves fellow member Alexis Miestowski to the ground as she reaches for his club. While lying on the ground, Miestowski is told by Clark, "Do not touch my new driver." Although the official accounts for Good Good and Callaway removed the ad following criticism that it portrayed violence against women, clips of the encounter continued to circulate on social media platforms.

Callaway Golf CEO Chip Brewer issued an apology on Tuesday, confirming that his company ultimately signed off on the Good Good-produced advertisement. The partnership between the equipment manufacturer and the content group began in 2023. Good Good also issued a social media apology on Saturday, three days prior to the scheduled television premiere.

PGA Tour Reaction in Atlanta

PGA Tour CEO Brian Rolapp addressed the situation on Tuesday during media availability ahead of the Tour Championship in Atlanta. Rolapp described the initial response from Good Good as "disappointing," "defensive," and "late." He noted that the content in the ad was "clearly not aligned with PGA Tour values." Despite the initial criticism, Rolapp stated that the responses had improved within the 24 hours leading up to his press conference, describing the current status as a "fluid situation."

Good Good Golf remains the title sponsor for the upcoming Good Good Championship. That tournament is scheduled to take place from Nov. 12-15 at the Omni Barton Creek Resort & Spa located in Austin, Texas. Rolapp confirmed the Tour will continue to monitor the partnership as the event approaches.

History of the Reality Franchise

The original "Big Break" series first launched on Golf Channel in 2003 and remained on the air until 2015. Over its 12-year run, the program featured several players who went on to professional success, including Tony Finau. The new iteration, titled "Big Break x Good Good," was announced earlier this year as a collaboration with the YouTube creators. The Sept. 1 broadcast date represents a one-week delay from the original August 25 slot as producers edit the footage to accommodate the branding removal requested by the unnamed sponsor.